Week 4 of the Road to Relaunch is another video I did back in college. The brief was to create an Ident that would be suitable for the channel E4. An Ident is like a short advert that shows a viewer your brand in a nutshell. It’s something that is aimed to make you memorable to an audience and also inform you this enjoyable content is on this channel, so come back again for more. All the major UK TV networks have them. The BBC had a variety of globes, 2’s that were fly-traps and bikes that went around a roundabout.
My Ident, meant for E4, was a simple concept. The characters world is black, white and bored at the lack of good TV. He loses his temper and everything turns purple and he discovers E4. The purple was to go with the branding of E4 as well as denote that the channel itself brings colour to an otherwise black and white world.
This wasn’t my original idea however. The original idea was to use a Rock ’em Sock ’em Robot set to and have them do an 8 bit video game inspired boxing match which would end with a giant E4 logo coming out of their heads. Unfortunately, I couldn’t find a set for cheap enough or at all in my home town. Needless to say this was a rush job. But I was really happy with the end result and was introduced to the power of After Effects.
I love Idents. They are a brilliant tool for any company and are so much fun to create.